Industry and Business News
Life Abroad

Ria Money Transfer and Atlético de Madrid Launch “Dreamers” Campaign

February 18, 2021

atletico de madrid kid playing football ria money transfer orange disc

If you ask Wizarchy what’s the one item he’d take with him to a deserted island, he’d probably say his pair of scissors. For the Dominican Republic native, cutting hair is an art, especially when it helps you support your family.

Wizarchy left for Madrid many years ago hoping to open his own barbershop. Day after day, he worked hard to make a living for himself and for his family back home. But beginnings aren’t easy, and being far from those you love takes its toll. There were times when Wizarchy thought about throwing in the towel, but he persevered.

And it was certainly worth it.

One day, life granted him an unbelievable opportunity: an Atlético de Madrid player walked right into his shop and asked for a haircut. Soon after, his shop was overflowing with customers, including many more Atleti players.

This incredible story deserved a spotlight, so we teamed up with Atlético de Madrid to create the “Dreamers” video campaign. This series of videos encapsulates both Atleti’s motto, “believe and succeed” and Ria’s own philosophy: that we can create a world in which people are empowered to build the life they dream of, no matter who they are or where they are.

Wizarchy, the star of our first video, believes that “if you have faith and work hard, you can do it.” And he’s totally right. While the Atlético de Madrid team might not always walk right into your shop, Wizarchy’s story still serves as confirmation that good things happen to those who wait (and work hard while they’re at it).

We’re also excited to announce that we have extended our sponsorship deal with Atlético de Madrid until 2024. That means we’ll have even more time to tell amazing stories like Wizarchy’s.

Ready to meet our star barber? Click here to watch the video.

To watch the video in Spanish, click here.

What is CSR and why is it important?
Industry and Business News

What is CSR and why is it important?

What is CSR? From the day we are born, we learn that our actions have an impact on the world around us. Even by simply existing, we create countless reactions and consequences in our surroundings, on people and places.  The same can be said for companies. The way they invest money and do business can […]

December 22, 2022

Cómo iniciar un negocio y mantenerlo en funcionamiento
Industry and Business News

Cómo iniciar un negocio y mantenerlo en funcionamiento

Todos hemos soñado, al menos una vez, con ser nuestro propio jefe. Pero la sola idea de iniciar un negocio desde cero puede hacer que muchos entren en una zona de crisis. ¿De dónde obtienes ideas y dinero para invertir? ¿Cómo se puede planear todo esto sin dejar de llegar a fin de mes con […]

September 26, 2022

Digital Empathy: The New Body Language in a Virtual World
Industry and Business News
Tech

Digital Empathy: The New Body Language in a Virtual World

Much of the communication we engage in today is in typed or written form. Listening has been replaced by viewing text on a screen. Without additional information like eye contact, tone of voice, or body language to sort out meaning, written communication, particularly when adding to the mix the speed and immediacy of emails and […]

May 4, 2022

Why Everyone Is Talking About Purpose
Industry and Business News

Why Everyone Is Talking About Purpose

Although the term ikigai has been used in Japan since medieval times, it has recently become a buzzword as more and more Japanese, like many people all over the world, re-examine their priorities and search for greater purpose and meaning post-pandemic. The term has no direct translation and is a blend of two words, iki, […]

April 20, 2022

Ria Financial Services. © 2023 Continental Exchange Solutions, Inc. All rights reserved.